Designing a future which we can paint in our own colors,a future where we can walk our own path
We all walk along a path toward the future, each possessing our own different colors of individuality such as nationality, sex, age, physical characteristics, and ability. However, the various inconveniences and impairments that exist in society obstruct that path. We will design a new society that enables us to maximize our value by leveraging our own viewpoints, experiences, and sensibilities.
Every person has his or her own shortcomings, weak points, and things that do not come easy. There are also those who have trauma or psychological complexes. However, those things should neither be overcome nor erased. What has been understood as "barriers" until now can be replaced by "strengths" and "value", depending on one's viewpoint and interaction with one another. By changing barriers into value, we will transform society.
Based on our corporate philosophy, “Barrier Value”, we transform barriers (disabilities) into value. As a child, I dreamed of walking, however, I was unable to realize that dream. I then began exploring what I could do, even if I could not walk. Over the course of that process, I found what I could do precisely because I could not walk and because I used a wheelchair.
We all have personal difficulties and areas we struggle with. We have all faced adversity in the past and developed complex feelings. While these may appear negative at first blush, they can be transformed into value. The differing viewpoints, experiences and sensibilities that we all have can turn into value and strength. Japan’s population is aging at a rate unseen in other countries. As Japan finds itself in a position to tackle challenges which other countries will also be facing one day, we should reinterpret these barriers as newfound value.
Just as craftsmanship is a prideworthy art of Japan, universal design can become a model that Japan plays a leading role in its promotion in the world. Facilities, products or service that are developed based on universal design are accessible, usable and convenient for all people regardless of nationality, age, gender or ability. We are designing the future of Japan and the world through universal design, based on our corporate philosophy, “Barrier Value”.
President and CEO: Toshiya Kakiuchi
- Toshiya Kakiuchi and Takero Tamino founded "Value Added Network"
- Received "the 11th Campus Venture Grand Prix Osaka Business Award"
- Established Mirairo Inc. in Kita-ku, Osaka
- Launched services for conducting survey and supervising facility design and renovation
- Launched services for designing and producing accessibility maps
- Delivered wheelchairs through "Heart Chair Project" to the areas affected by the Great East Japan Earthquake
- Launched provision of customer service training for improved communication with and treatment of customers including older persons and persons with disabilities
- Head office moved to Yodogawa-ku, Osaka.-
- Kakiuchi received "Everyone's Dream AWARD 3 Grand Prix"
- Started the Universal Manners Test
- Tokyo branch office opened in Shibuya-ku, Tokyo
- Launched Mirairo Research
- Received the Ministry of Economy, Trade and Industry's "Diversity Management Selection 2015" award
- Fukuoka branch opened in Chuo-ku, Fukuoka
- Received the Osaka prefecture’s "Osaka Heartful Company" award
- Kakiuchi published "Barrier Value " from Shincho-sha
- Released Bmaps (an application to share accessibility information of places)
- Hiromi Kishida (lecturer at Mirairo) published "Mom, you can die if you want to" from Chichi Publishing
- Hiromi Kishida received the "International Soroptimist - East Kobe Clover Award"
- Launched Mirairo Connect
- Organized and held the Universal Manners Award 2017
- Received the "PRIDE Indicator 2017 Gold" award for promoting inclusion of sexual minorities
We provide training and lectures to promote Universal Manners. Participants learn the importance of and basic tips for communicating with others such as older persons, persons with disabilities, those who are using strollers, LGBTs and foreign nationals.
Research monitors with disabilities take part in our research through web questionnaires, mystery shopping, behavior observation surveys and interviews. With their cooperation, we find out the barriers they are facing and how we might solve them.
We design a space in which everyone can relax with peace of mind, regardless of their physical characteristics. The knowledge and expertise of universal design is applied to various types of buildings, such as workplace, commercial facilities, public facilities and schools.
We produce print materials and signage which convey the message to everyone, taking into account such factors as "readability", "easy to read" and "beauty". Through careful examination, we choose coloring and fonts that assist those with color vision deficiency or cataracts and produce designs that match their environment and circumstances.
We endeavor to remove barriers in communication for persons who have difficulty in hearing or speaking. Staff with sign language skills will provide support in various situations, such as facilitating communication between receptionists at shops or hospitals with customers with hearing difficulties.
Bmaps is an application with which we can collect and share information on accessibility of places of interest. Those who have difficulty in mobility, such as users of wheelchairs or strollers, among others, will find this application useful. We organize events using this application in collaboration with companies as well as local governments.
Shin Osaka Matsushima Building 8th Floor
3-8-15 Nishi Nakajima, Yodogawa-ku, Osaka City,
Osaka 532-0011, Japan
Tel: +81-(0)6 - 6195 - 7853
Fax: +81-(0)6 - 6195 – 7854
Tokyo branch office
VORT Ebisu maxim 11th Floor
3-9-19 Higashi, Shibuya-ku,
Tokyo 150-0011, Japan
Tenjin Genji Building 7th Floor
3-10-1 Tenjin, Chuo-ku, Fukuoka-City,
Fukuoka 810-0001, Japan
Tel: +81-(0)92 - 406 - 5175
Fax: +81-(0)92 - 406 - 5176
MAIL ： firstname.lastname@example.org