Designing a future which we can paint in our own colors,a future where we can walk our own path
We all walk along a path toward the future, each possessing our own different colors of individuality such as nationality, sex, age, physical characteristics, and ability. However, the various inconveniences and impairments that exist in society obstruct that path. We will design a new society that enables us to maximize our value by leveraging our own viewpoints, experiences, and sensibilities.
Based on our corporate philosophy, “Barrier Value”, we transform barriers (disabilities) into value. As a child, I dreamed of walking, however, I was unable to realize that dream. I then began exploring what I could do, even if I could not walk. Over the course of that process, I found what I could do precisely because I could not walk and because I used a wheelchair.
We all have personal difficulties and areas we struggle with. We have all faced adversity in the past and developed complex feelings. While these may appear negative at first blush, they can be transformed into value. The differing viewpoints, experiences and sensibilities that we all have can turn into value and strength. Japan’s population is aging at a rate unseen in other countries. As Japan finds itself in a position to tackle challenges which other countries will also be facing one day, we should reinterpret these barriers as newfound value.
Just as craftsmanship is a prideworthy art of Japan, universal design can become a model that Japan plays a leading role in its promotion in the world. Facilities, products or service that are developed based on universal design are accessible, usable and convenient for all people regardless of nationality, age, gender or ability. We are designing the future of Japan and the world through universal design, based on our corporate philosophy, “Barrier Value”.
President and CEO: Toshiya Kakiuchi
We provide training and lectures to promote Universal Manners. Participants learn the importance of and basic tips for communicating with others such as older persons, persons with disabilities, those who are using strollers, LGBTs and foreign nationals.
Research monitors with disabilities take part in our research through web questionnaires, mystery shopping, behavior observation surveys and interviews. With their cooperation, we find out the barriers they are facing and how we might solve them.
We design a space in which everyone can relax with peace of mind, regardless of their physical characteristics. The knowledge and expertise of universal design is applied to various types of buildings, such as workplace, commercial facilities, public facilities and schools.
We produce print materials and signage which convey the message to everyone, taking into account such factors as "readability", "easy to read" and "beauty". Through careful examination, we choose coloring and fonts that assist those with color vision deficiency or cataracts and produce designs that match their environment and circumstances.
We endeavor to remove barriers in communication for persons who have difficulty in hearing or speaking. Staff with sign language skills will provide support in various situations, such as facilitating communication between receptionists at shops or hospitals with customers with hearing difficulties.
We develop and operate "Mirairo ID", a digitalized disability certificate. It can be presented via smartphone, enhancing convenience, and promoting mobility for people with disabilities. Additionally, it offers features like coupons and ticket sales, making it a valuable tool for corporate promotions.
EPO SHINOSAKA BUILDING 8th Floor
3-8-15 Nishi Nakajima, Yodogawa-ku, Osaka City,Osaka 532-0011, Japan
■Tokyo branch office
Nissei Gotanda ekimae Building 5th
Floor5-26-5, Higashigotanda, Shinagawa-ku,Tokyo 141-0022, Japan
SUNLIFE 3rd Bulding 6th Floor
2-5-19 Hakataekihigashi, Hakata-ku, Fukuoka-City,Fukuoka 812-0013, Japan